Connect with us

Hi, what are you looking for?

Technology

Big Tech platforms could face new major EU limits on targeted political ads

Facebook and Google could be significantly restricted from targeting people with political ads ahead of the 2024 European Parliament elections, according to a draft Parliament report released Wednesday.

Lead MEP, Renew’s Anna Donáth of Hungary, proposed to ban online platforms from displaying political ads based on people’s profiling and tracking on the internet. Political parties could soon only target voters via online ads based on data they themselves choose to share, including their gender, age, location and language.

The move could have a significant effect on online political advertising, where politicians and foreign actors alike have in past years been able to display paid-for political messages to voters based on their behaviors and troves of online personal informations. The manipulation of voters through microtargeting was at the heart of the Cambridge Analytica scandal in 2018.

Proposed by the European Commission in November 2021, the regulation on the transparency and targeting of political advertising aims to protect elections from undisclosed political ads and curb misuse of social media at notably critical times like elections and referendums. Parliament and the Council of the EU are currently making changes to the Commission’s draft. The aim is to have the rules ready ahead of the European elections in 2024.

As part of the civil liberties committee, Donáth, who is working alongside the other lead lawmaker Sandro Gozi (Renew, France), has exclusive competence over the parts of the political ads regulation related to online privacy.

The Hungarian politician also wants regulators overseeing the privacy rules to be fully independent from both the private sector and national governments.

Click to comment

Leave a Reply

Your email address will not be published.

You May Also Like

Europe

Ivor Ichikowitz is an industrialist and philanthropist. He is the chair of the Ichikowitz Family Foundation, which paid for the installation of the Mandela...

Energy

Germany should allow the blocked Nord Stream 2 pipeline to begin pumping Russian natural gas so “people do not have to freeze in winter...

Europe

Gabrielius Landsbergis is the minister of foreign affairs of Lithuania. Even before the surge of those fleeing after Belarus’ rigged 2020 election, Lithuania had...

Energy

Press play to listen to this article Bavarian Premier Markus Söder and his predecessors spent years battling wind energy projects and high-voltage power lines...

Technology

Russian patriotic hackers hit Estonia’s public institutions and private companies with a cyberattack Wednesday following the country’s removal of a Soviet tank monument and...

Europe

Mali accused France of arming Islamist fighters and carrying out acts of espionage against it, as relations between the West African country and the former...

Europe

Of all the EU leaders to party with, you’d probably have the most fun with Finland’s Prime Minister Sanna Marin. Finnish newspaper Iltalehti reported...

Europe

Press play to listen to this article BERLIN — What did Olaf Scholz know, and when did he know it? The answers could well...