Connect with us

Hi, what are you looking for?

Europe

Belgian business body boasts of beer makers’ success in Russia

While many Western companies are seeking to distance themselves from Russia, the Belgian-Luxembourg Chamber of Commerce is boasting about how Belgian beers are still as widely available in Russian stores as before President Vladimir Putin’s invasion of Ukraine.

In a tweet on Friday, the Moscow-based chamber posted a video showing Russian shelves packed with bottles and cans of Hoegaarden, Stella Artois and Delirium Tremens. The trade body saluted the fact that “the choice of right beers in Russian retail stores remains at the level of the beginning of 2022.”

Asked what was meant by “right beers,” a representative for the chamber responded that: “These are the beers that are drinkable. There’s no other meaning to it,” before adding that “among other things, yes, there are always Belgian beers, of course, they are the best beers in the world!”

The representative added that since beers and food production are not targeted by the European sanctions, “they are still allowed to be transported, to be sold in Russia, to be produced in Russia by the companies that have the copyright of these brands.”

“We are happy that people can still drink Belgian beer, which we believe is the best beer in the world,” the representative added.

Still, for all the joy of having Russians drinking Belgian beers, the tweet was subsequently deleted.

This comes as Belgium’s iconic beer brands, Leffe, is facing calls for a boycott after bosses began production in breweries across Russia, months after Putin’s invasion.

The controversy also started from a tweet by the Belgian-Luxembourg Chamber of Commerce in Russia, which said that Leffe beer would be produced in seven Russian breweries.

The Federation of Belgian Chambers of Commerce, which represents the accredited chambers of commerce in Belgium and the Belgian chambers abroad, did not comment on the matter, but confirmed that the Belgian-Luxembourg Chamber of Commerce in Russia was one of their members, and added that it didn’t have authority over what the Moscow-based chamber does.

Click to comment

Leave a Reply

Your email address will not be published.

You May Also Like

Europe

BERLIN — Ammunition running low, fighter jet purchases possibly delayed, defense spending promises missed. Germany’s grand ambitions to become Europe’s military power are off...

Europe

Jamie Dettmer is opinion editor at POLITICO Europe.    “War is organized confusion,” observed one of General Dwight Eisenhower’s deputies in northwest Europe after the...

Europe

For generations of European Union officials, the top quality, free education laid on for their children in Brussels has been one of the most...

Europe

The European Overall No. 1 — Ukraine Europe is changing. The Continent is reassessing its strategic relationships, getting serious about defense, rethinking policies on...

Europe

The U.S. ambassador to the North Atlantic Treaty Organization, Julianne Smith, said she was “not worried” about former President Donald Trump’s possible return to...

Energy

The EU must avoid the “slippery road” of protectionism as it enters a fractious industrial showdown with the United States, European Parliament President Roberta...

Technology

France’s EU commissioner, Thierry Breton, fired the starting gun in the race to succeed Ursula von der Leyen as European Commission president Wednesday, dropping...

Europe

Ukrainian President Volodymyr Zelenskyy said Wednesday he looked forward to “peacetime” for his country next year, while his Russian counterpart Vladimir Putin warned the...